PSYCHOLOGY

Intro to Cognitive Biases

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What are Cognitive Biases?
What are Cognitive Biases?

Cognitive biases are systematic patterns of deviation from norm or rationality in judgment. They are often studied in psychology and behavioral economics.

Confirmation Bias
Confirmation Bias

This is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. It's like only listening to news that agrees with you.

Anchoring Bias
Anchoring Bias

Anchoring is a cognitive bias where an individual depends too heavily on an initial piece of information offered (considered to be the 'anchor') when making decisions. For example, the first price you see for a product can 'anchor' your perception of its value.

Quick Quiz!

If you only look for evidence that supports your existing opinion, which bias are you demonstrating?